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Our Mission Statement

To Deliver World Class Patient Services
through a Skilled and Committed Workforce

     Our Values

World Class Service

  • Deliver a first class service, responsible to individuals’ needs
  • Recognise and celebrate good performance
  • Strive for a positive, safe, supportive and enjoyable work environment for all staff
  • We use our resources carefully, making sure that we provide the most cost-effective high quality service
  • We are Trustworthy, consistently delivering on our promises

Patient Centred

  • We will provide the highest quality service and care for our patients and their relatives within the available resources
  • Every member of staff will help to improve patient care, either directly or indirectly
  • We listen and respond to carers and staff
  • We learn from our successes and our mistakes and work to improve our service to patients at all times

Dignity and Respect for All

  • We show understanding and respect of each other’s role and the contribution each makes to the organisation
  • Promote equality of opportunity and celebrate diversity.
  • We observe high standards of behaviour and conduct, making sure we are honest, open and genuine at all times, and ready to stand up for is right
  • Listen to each other’s views, ideas and suggestions

Skilled Workforce

  • We recognise and encourage the contribution and personal development of individuals
  • Recognise that our staff are our most valuable asset
  • Ensure that we, through our good working practices and understanding retain and recruit staff of the highest quality
  • Encourage and support all staff in their personal development and training to increase and maintain their high levels of competency skills and professionalism to meet their full potential

Teamwork

  • Our Staff work closely with colleagues of all levels
  • We will promote teamwork and take a genuine interest in those whom we work with, offering support, guidance and encouragement when it is needed
  • Inspiring constantly working together to create better services

Effective Communication

  • We are open and honest in our communication with each other and outside the organisation
  • There is a two way flow of communication throughout the organisation
  • In partnership with staff, patients and the community, we plan our services and generate new ideas for service improvements
  • We respect confidential and personal information about patients, their relatives and colleagues

The Nolan Principles

Trust Board Members of West Midlands Ambulance Service NHS Trust formally adopted the NHS Code of Conduct and agreed to work to the Nolan Principles, which include:

  • Selfnessness
  • Integrity
  • Objectivity
  • Accountability
  • Openess
  • Honesty
  • Leadership

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