Jamie Arrowsmith – Wednesday 8th July 2026 – 11am.
West Midlands Ambulance Service (WMAS) is stepping up preparations ahead of an expected busy week as hot weather returns and the nation gears up for England’s World Cup quarter-final.
The Met Office is forecasting a prolonged period of high temperatures across the region. Add in England’s hotly anticipated clash with Norway on Saturday night and the Trust is expecting a significant increase in call outs.
Additional frontline ambulance crews, more 999 call assessors, increased numbers of operational officers and extra fleet support will all be in place to help ensure patients continue to receive the care they need throughout.
Periods of hot weather can lead to an increase in heat-related illness, dehydration and medical emergencies, while high-profile football fixtures can often lead to an increase in calls linked to celebrations and large gatherings.
Chief Operating Officer, Nathan Hudson, said: “We’re expecting a busy few days as the warm weather continues and excitement builds ahead of England’s match. We’re planning for both and have increased resources across our service to make sure we’re ready to respond whenever people need us.
“We want everyone to enjoy the fantastic weather and hopefully celebrate an England victory, but we’d encourage people to look after themselves, their friends and their families while doing so. Simple things like drinking plenty of water, protecting yourself from the sun, checking in on elderly or vulnerable relatives and neighbours and celebrating responsibly can make a real difference.
“If you’re heading out to watch the match, plan your journey home, keep an eye on those around you and remember that 999 should always be reserved for genuine life-threatening emergencies. Choosing the right NHS service when it’s not an emergency helps ensure our crews remain available for patients who need them most.
“We hope everyone has a safe and enjoyable week and good luck to the Three Lions.”
Ends.